My 25 word pitch

My Artist profile

For my main artist to be featured in my magazine, i have decided to use my Friend Kapish Pattni who will be called as an artist 'Haze', he suits my genre as his appreace can be associated with hip hop/rap. The background story behind Haze is that he is a man of Indian decent, born in KKenya,Africa and moving to Brooklyn, New York at the age of 5 to live with his farther. Haze began hustling at the age of 11 learning the game fast, he had to pay his way through most things in life. He was always getting in trouble and was first arrested at the age of 14, he spent 1 year in a juvenile correction centre and began writing lyrics while there, up on release a friend of his in the correction centre had arranged his record producing uncle to meet with haze, it all blew up after that, he is now 18 and after realising numerous mix tapes, hes ready to drop his first album ' I thank god for my Life'. His genre started off as grime/Hip Hop but has transitioned into old school Rap as it was his favourite growing up, that is why he is a perfect candidates for OG.He compares himself to artists such as Redman/Method Man, ODG, 50 cent and T.I.

Pitch feedback

overall, when my pitch was completed i was not asked as many questions as other people, this may be due to the PowerPoint presentation i prepared which showed my double page spread ideas, front cover ideas, colour pallets and name suggestions. However this does not mean that i have not gained anything from the pitch as looking at other peoples and talking to the teacher i have made decisions on my definite, magazine name which will be OG, and my double page spread i have narrowed down to either an interview with a pretend celebrity or a How to dress like article. To summarise i believe that my pitch was a success as it answered all of the general questions that were asked in other peoples pitch and helped me to decide on ideas. I have aslo gained from the pitch, a possible change in one of my intial ideas, now insted of doing a genre of hip hop in genral i will focus on new and old school hip hop/rap and i have also learnt that my colour shcme should defiantly contain black and orange as they go well together.

Animoto Mood Board

I feel like the images presented in this video capture exactly the type of genre that i am aiming my magazine at, it also shows  the style and attitude that my magazine will have, i also enjoy the soundtrack!

The Readership of music magazine XXL

The Readership of Music Magazine XXL

25 Word Pitch ideas for my magazine

25 word pitch ideas for my magazine

View more presentations from Balpreet Atkar.

Typical Reader profile for my magazine

Jas is 19 years old; he goes to Birmingham University and is studying Media Production alongside his best friends. Jas is Indian, his grandparents were born in India, and Jas currently lives in the halls of residence with his friend Nate. They both enjoy their music channels such as MTV Base and KISS they will always have music playing in their flat, on the TV, radio, expensive HI FI or their iPods. Jas’s favourite artists include ice cube, Eminem, K Koke, Gigs, JME, Tyler the Creator and Wiz Khalifa. Jas attends a few concerts every year and will always buy his artist album of iTunes. In his room he has posters of all his favourite artists as well as Beats audio boom box which he received for his birthday. He enjoys clubbing and going out with his friends as well as training in the gym. Jas has a part time job at HMV as he has always purchased his music from there. Jas always spends his money though, on music or a majority of the time on clothes as he is very fashion conscious, his favourite shops are Pilot, Foot asylum and Selfridges.

Anylsis of Magazine

Anylsis of Magazine c,c,

Preliminary Magazine (Cover and Contents) Evaluation

1.       Existing magazines that I had taken inspiration and various elements from included the Rolling stones music magazine, as I had taken picture in a way that resembles a celebrity appearance, by asking the model to look away from the camera. I used the typical conventions of the Rolling Stones magazine by cantering the master head and using a 2 colour pallet scheme with colours blue, black and white. I also looked to the music magazine Kerrang, which has the bold typography that I used

2.       During the course of this project I have developed in my Photoshop skills to a high standard, before I was very basic in my Photoshop skills, now I have learnt how to efficiently and neatly cut out pictures. As well as this I have explored the many special effects that Photoshop offers to customize images, as well as advancing in my  typography skills as I now can choose a colour pallet that looks professional.

3.       I think I was successful in a few element of my project, including the front cover which has a professional look towards it, especially the mid shot used. I was also pleased with the  layout of the contents page as it matched my original hand drawn design.

4.       If I was going to improve anything it would probably be the font and some of the colour scheme. As the picture I took was happy and the model was smiling, it should have been parallel to the font and colour scheme, e.g. using a formal but casual font such as Calibri or Comic sans, however I used a formal stencil type font. Also I used dull boring colours, when I should have been using yellows, reds and brighter colours.

5.       Improvements I made to my original hand drawn prelim, was the picture used as I used a picture of two teachers on my original but I thought it would be best to use a picture of a student, I also changed the font as I could not find one to make my prelim with. I had aslo0 changed a few elements of my contents page, because once I looked at it I changed my views.

List of Key Terms for anylsis of magazine cover/contents/2 page spread

Masthead – The name and logo of the magazine.
The Lead – the introductory paragraph of an article. Usually written in bold or capitals.
Body copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font size, word limits etc. Usually written in columns.
Serif font – fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.
Sans serif font – fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters.
Drop Capitals – Really big letter, which start off an article.
Cross Head – Small sub-heading used to split up a large block of text.
White Space – white parts of a page other than text or pictures.
Mode Of Address – How the magazine talks to the audience.
Sell Lines – Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”.
Banners – text, which stands out because its on a coloured background.
House Style – a magazines distinctive design that distinguishes it from its competitors.
Borders – the gaps at the edges of the page.
Gutters – the gaps between the columns of text.
Leading - the space between lines of text.
Kerning - the space between letters.
Strap Lines – a smaller headline, printed above the main headline.
By-lines - name of the person who wrote the article. Picture Credits - where did the photos come from, or who took them.
Anchorage – The way in which text helps to pin down the meaning of a picture and visa versa.

Preliminary magazine cover and Contents